Clearly Google's brand is worth a lot but is it really the most powerful global brand?
According to this recent study it is.
i don't understand exactly how this ranking was compiled but it doesn't feel right to me.
I'm a very big fan of Google. Amazing company. Breathtaking stock. Their search engine is the best on the planet right now. I think I google about 20-30 times a day. Maybe more. I love it.
But I will switch in a NY minute when a new search engine comes a long that blows Google search away. It's not a religion to me. i just want the best experience. And it's going to get much better.
I'm sure we will look back in 5 years in awe at how far search as progressed. It might still belong to Google but I'm not counting on it.
How does that impact the value of the brand ?
For me a brand creates more loyalty through thick and thin. For example I had a bunch of choices when i bought a monitor for my office recently. But I bought the Apple Cinema display. It absolutely costs more than the competitive offerings. I'd like to think I picked the Apple monitor because I liked the way it looks and the stunning quality. Or was it the brand that won me over :)