The Discovery Channel is celebrating their 20th Anniversary of Shark Week.
And with this anniversary, they have launched two very cool online products
Shark Week Video Mixer: video & audio clips are now available with a web version of an iMovie-like editor. Fans can create their own videos and mix with clips from the show. Putting these tools in the hands of their fans is smart and fun. It's kind of funny that some of my favorite shows (like this one and this one), in addition to the Discovery Channel, are offering video mashup tools w/content.
Discovery also launched this super fun mobile sweepstakes with excellent prizes - all powered by our portfolio company, SendMe. Give it a try and good luck!