Opportunities in the world of web analytics

I love data. Data from my blog is very interesting to me. I really like the data that Lijit gives me. For example here are the Top 25 searches from visitors that use the Lijit widget on my blog.

I actually have four services that help me keep track of my blog's traffic. Typepad has some data but it's really not helpful.

The other three are: Feedburner, MyBlogLog and Google Analytics.

While they all provide unique value - none of them seem to agree with each other on basic information (unfortunately).

I feel like I'm constantly hearing from various startups that their server logs aren't exactly the same at GA or the various other web analytic tools & services out there.

That's a problem. And an opportunity.

The other opportunity in the world of web analytics is better insight on the various online ad networks. I think there are a few hundred ad networks right now and growing very fast. They are financing the world web content. But how are they doing per publisher or by category or by geo? If I'm a blogger which ad network should I use? Right now I use Feedburner's Ad network because it's easy and integrated with Typepad. And it works. But it's also because monetizing my blog is a low priority (even though it's a good cause. I give it all to charity). And it's hard to get better info on the alternatives.

But what if I was a blogger in a different country. Or what if my content was radically different. Or what if my visitor traffic was bigger. Or smaller? Or what if I only wrote about tech issues. Or politics? Which ad network would i choose then.

I'd love to hear about better analytics that help publishers of all kinds/sizes make better choices about the ad networks they support.

Comments

[Alex Iskold]

Do you think that majority of folks out there would care about these sort of analytics?

Alex

[bijan sabet]

hey alex-

when you say, "will folks care" I assume you mean bloggers.

take out the word bloggers and replaces with publishers. I think they will care. and that's largely what I meant. Right now I think the ad networks give the publisher as much info and choice as they could/should.

[bijan sabet]

hey alex-

when you say, "will folks care" I assume you mean bloggers.

take out the word bloggers and replaces with publishers. I think they will care. and that's largely what I meant. Right now I think the ad networks give the publisher as much info and choice as they could/should.