How much is Google's brand worth?

Clearly Google's brand is worth a lot but is it really the most powerful global brand?

According to this recent study it is.

i don't understand exactly how this ranking was compiled but it doesn't feel right to me.

I'm a very big fan of Google. Amazing company. Breathtaking stock. Their search engine is the best on the planet right now. I think I google about 20-30 times a day. Maybe more. I love it.

But I will switch in a NY minute when a new search engine comes a long that blows Google search away. It's not a religion to me. i just want the best experience. And it's going to get much better.

I'm sure we will look back in 5 years in awe at how far search as progressed. It might still belong to Google but I'm not counting on it.

How does that impact the value of the brand ?

For me a brand creates more loyalty through thick and thin. For example I had a bunch of choices when i bought a monitor for my office recently. But I bought the Apple Cinema display. It absolutely costs more than the competitive offerings. I'd like to think I picked the Apple monitor because I liked the way it looks and the stunning quality. Or was it the brand that won me over :)

Comments

[Grand Egress]

definitely the brand

and the design of the physical object

[Charlie]

I think Google is the best search engine, too... but to be honest, how many of us do side by side comparisons on a variety of searches? Could you pick out Google results in a blind search test? I think the fact that most of us think of it as better is a testament to the brand. I tried to teach a class yesterday that involved SEO and I couldn't get around saying "when Google crawls your page" rather than "when search engines crawl your page". That's brand power to me.

[gzino]

Apple's powerful brand doesn't necessarily improve their products, and definitely doesn't automatically improve them. However, each time we Google something instead of just searching for it, Google's product acquires valuable data and metadata to automatically self-improve. So agree I'd switch in a NY minute, but Google is improving in that same minute...in part due to the power of their brand.